Does this sound like you? You’re a business professional who understands that, in today’s digital age, having face-to-face interactions with your customers is still as important as ever. You take pride in the personal connections you create and the professional relationships you foster; they’re the secret to growing your business.
You also know there’s a lot of time, energy, and money that goes into planning. Sometimes, it’s so much work, it feels like a second job. And while the effort is rewarding, there are better and more cost-effective ways to do it.
#1: Promote To The Right Audience, In The Right Way
Adding a link to your website or social media page and crossing your fingers isn’t going to cut it. How will you know who sees it? Are you reaching the right people? Will they even attend?
The first step to hosting better professional events is promoting to the right audience in the right way. Make an impression with digital invitations from Evite. Evite offers 4,000+ invitations that you can brand with your business’ logo and colors. You can also track who has seen, opened, and RSVP’d to your invitation and who hasn’t. You can even nudge invitees to RSVP for the most accurate headcount.
Instead of shouting into the void, share your invitation with audiences that matter: colleagues and clients you already know, professionals who serve similar audiences to yours, and relevant sites that can help promote your event, like local news agencies and rotary clubs.
While this may seem like a lot of work, it will literally pay off. You’ve taken the guesswork out of promoting, almost guaranteeing that the people attending your event are genuinely interested in your services.
#2: Don’t Let The Planning Get In The Way Of Your Everyday Business
Your event shouldn’t distract from the day-to-day of your actual business. Be smart about preparation. The rules of business also apply to event planning: underpromise and overdeliver. Ask yourself:
- Is the goal of your event realistic? Don’t be afraid to ask others for their opinions, especially industry influencers; they have been there before and can offer advice.
- Do you have the capacity to accomplish your goal? This is everything from budget to physical and even emotional bandwidth. Remember, you are the best ambassador for your brand. You don’t want to be worrying about the little things like who’s there, who’s not, and how many hors d’oeuvres are left.
- When is the best time? When is slow vs. busy season? Look at your fiscal year and see when is the ideal time to plan your business event. Don’t only base it on what’s trendy or popular.
When in doubt, think about who or what else can help you achieve these three questions, without paying an arm-and-a-leg for your event. Evite offers affordable, easy-to-use solutions that can help. With Evite Pro, you can design, send and track event invitations, anywhere and anytime. You can be on the road, doing business anywhere, and still control your event with the touch of a finger.
#3: Measure The Business Impact Of Your Event Right Away
It’s hard to measure the success of an event and many business professionals are disappointed when they don’t see an immediate ROI. It can take months or even years before a prospective customer decides to convert. But it doesn’t have to be this way.
Instead of waiting, get feedback in real-time. Yes, that means taking a few minutes to talk to customers about their experience at the event. Remember, you’re in the business of serving your customers, so this a great opportunity to gauge event success, but it’s also a chance to demonstrate excellent customer service, which effectively showcases you and your services. Often times, these conversations inform whether the ROI on this event is what you expected.
Another way to immediately measure the business impact of your event is to gather attendee contact information. To incentivize customers, professionals often offer limited-time discounts for their services in exchange for joining a mailing list. This lets you track offer redemptions and gives you a list of prospective customers you can contact in the future. You can even send a simple digital thank you card post-event to help foster the relationship.
If these steps resonated with you, then look no further than the service designed for you – Evite Pro. Created by the world’s leading messaging service, Evite Pro is a professional, easy-to-use solution for effortlessly designing, sending and tracking invitations. You can send unlimited ad-free invitations and announcements for hundreds, even thousands of your large events (up to 2,500 guests!). And with 4,000+ customizable professional invitations and cards, you’re sure to stand out from the crowd.
So, what are you waiting for? Start planning better professional events today and get more money into your pocket by saving time and budget — all while generating revenue like never before.